Did BLACKPINK’s Lisa’s album sales drop by 90 percent with Alter Ego comeback? Know truth behind the numbers

BLACKPINK’s Lisa has officially made her highly anticipated solo return with the open of her album Alter Ego. As one amongst the most globally known K-pop idols, Lisa’s comeback was once met with mammoth excitement from fans desperate to peep her ingenious enhance since her debut solo album LALISA in 2021.

The lead single FUTW (short for FXCK UP THE WORLD) has already made a solid impact, with its music video amassing 10 million views internal true 2 days. The album itself has also got praise for its plucky knowing. On the different hand, no subject the solid reception, some fans and replace watchers had been taken aback by the reported first-day sales of Alter Ego.

In step with South Korea’s Hanteo Chart, Alter Ego sold approximately 30,400 copies internal its first 24 hours. Whereas this is peaceable a decent figure, it marks a significant tumble from Lisa’s debut solo album LALISA, which sold a staggering 330,129 copies on its first day in 2021; virtually ten times as essential.

Given Lisa’s mammoth popularity, many expected her latest open to compare or even surpass the sales of her earlier album. This ended in discussions on-line, with some fans speculating regarding the explanations on the abet of the decrease numbers.

With out a doubt one of many fundamental reasons on the abet of the decrease reported numbers lies in Lisa’s shift in distribution strategy. Since Lisa and the different BLACKPINK participants parted ways with YG Leisure for their solo careers, they salvage every established autonomous labels to shield up watch over their particular person tasks. Lisa’s tag, LLOUD, has partnered with RCA Info for the open of Alter Ego, which strategy the album is being distributed otherwise from broken-down K-pop releases.

In incompatibility to most K-pop albums, which depend on Korean outlets that document to Hanteo and Gaon charts, Alter Ego has been primarily sold throughout the special LLOUD X RCA Info web order. This suggests that many world fans who purchased the album without prolong from this platform can also honest no longer salvage had their sales counted toward Hanteo’s figures.

For a form of K-pop comebacks, world fans veritably buy albums from bid Korean outlets to receive definite their sales contribute to chart rankings. On the different hand, Lisa’s current strategy enables for a more pronounce and convenient purchasing option for fans worldwide although it also ends up in decrease numbers being reflected on broken-down K-pop sales charts.

Upon studying regarding the distribution distinction, many Lisa fans expressed their make stronger for her current strategy, emphasizing that first-day Hanteo sales attain no longer basically replicate the album’s true performance. They pointed out that Lisa’s world fanbase is one amongst the largest amongst K-pop idols, and her world have an effect on extends far beyond Korean album sales figures.