NewJeans vs ADOR 1st hearing: NJZ claims HYBE favored LE SSERAFIM by meddling in Hyein’s Louis Vuitton deal

On March 7, 2025, NJZ (formerly is named NewJeans) contributors Minji, Hanni, Danielle, Haerin, and Hyein and ADOR seemed in court to address ongoing disputes concerning the validity of authentic contracts and NJZ’s self sustaining promoting activities. The listening to took put at the Seoul Central District Court docket following ADOR’s expanded injunction seek information from to cease all of NJZ’s endeavors.

NJZ has alleged that HYBE’s therapy in the direction of them change into unfair in comparability to Source Song’s LE SSERAFIM, every other K-pop community below a separate HYBE price. NJZ claimed that HYBE before every thing promised they’d debut as “HYBE’s first lady community” and had been before every thing selected as ambassadors for a particular stamp.

Nonetheless, LE SSERAFIM later assumed the identical ambassador operate, elevating concerns about preferential therapy, as per Pannchoa’s portray.

“After NewJeans’ debut review in March 2021, HYBE omitted us except September 2021,” NJZ said. They extra alleged that throughout this length, Source Song recruited Sakura, Kim Chaewon, and Huh Yunjin, debuting LE SSERAFIM first with none explanation.

NJZ also claimed that their member Hyein change into chosen as an ambassador for a particular stamp, but LE SSERAFIM change into later launched as an ambassadors as properly. When NJZ contacted the logo for clarification, the firm confirmed that HYBE had requested the trade.

At some level of the listening to, NJZ’s right representatives argued that HYBE engaged in tall-scale media manipulation, making the community of course feel abandoned. Moreover, NJZ claimed that HYBE shaped a unique community that later grew to alter into entangled in plagiarism controversies and faced backlash for allegedly copying NewJeans’ ingenious concepts.

The community ILLIT also encountered conflicts with Dolphiners Film, all of which unfolded between 2023 and 2024. NJZ asserted that no other HYBE artists faced an identical challenges.

ADOR answered by defending the need of LE SSERAFIM as Louis Vuitton’s stamp ambassadors over NJZ. They said, “CEO Min is unilaterally claiming that Source Song leveraged the community established throughout NewJeans contributors’ ambassador contract course of for their very hold back and can also merely hold sought ADOR’s prior consent.”

Nonetheless, ADOR maintained that Source Song’s contract with the logo developed naturally after its artists attended the logo’s vogue price and built a ambitious relationship.

ADOR extra countered NJZ’s claims, citing, “Sooner than NewJeans’ Hyein grew to alter into a world ambassador for that person stamp, BTS member J-Hope change into already selected as an ambassador. Even forward of that, BTS as a community served because the logo’s first global ambassador.” They argued that, by the identical common sense, ADOR must hold sought BigHit Song’s consent sooner than signing its hold contract with the logo.

After listening to ADOR’s defense, NJZ said that they verified the matter with the logo, which confirmed that HYBE had approached them first. “The emblem assumed HYBE had obtained ADOR’s consent and later apologized upon realizing that change into no longer the case,” NJZ added.

It appears to be that the warfare between NJZ and ADOR is reaching a pivotal stage, with unique revelations emerging as right complaints proceed.

ADOR also expressed yell about NJZ’s self sustaining activities, citing, “It’s miles regrettable that the contributors are making an strive to interact in self sustaining entertainment activities, equivalent to soliciting unique stage names, sooner than receiving an right ruling. This is capable of presumably well perhaps constitute a vital breach of contract.”

In response, NJZ countered, “Even after terminating our contracts, we made every effort to fulfill our closing tasks amicably. Nonetheless, seeing ADOR and HYBE refuse to cooperate and as a substitute motive damage, we’ve made up our minds to keep in touch out.”