Will Kim Soo Hyun face 20 billion KRW brand penalty amid Kim Sae Ron dating scandal? Actor’s finances sense trouble

Kim Soo Hyun is facing extensive backlash for allegedly relationship Kim Sae Ron when he became as soon as 27 and she or he became as soon as factual 15. Amid the news, a variety of brands have eliminated their adverts that contains the actor and halted their future actions with him for an indefinite interval. As per March 13 experiences of K-media N Leisure, the actor is estimated to incur a loss of around 20 billion KRW if his contracts win terminated with the brands.

The 37-365 days-veteran actor became as soon as reportedly serving as a mannequin for 16 companies, together with Eider, Shabu Former Day, Dinto, Homeplus, Shinhan Financial institution, Tour les Jours, Cuckoo, Prada, and Jo Malone London. K2 Korea and Shabu Former Day eliminated Kim Soo Hyun’s pictures from their channels, citing concerns about capability injure to their trace image. K-beauty trace Dinto build all schedules associated to the actor on shield. Additionally, CJ Foodville decided to now not renew Kim Soo Hyun’s contract as the mannequin for Tous Les Jours, which is decided to expire on the tip of this month.

As per N Leisure, Kim Soo Hyun’s annual modeling price is around 500 million KRW. For the reason that quantity is humongous, the penalty to be paid in case of contract termination will be rather more. Typically, the volume of liquidated damages is about 2 to 3 cases the modelling price, and in Kim Soo Hyun’s case, the estimated quantity is 16-24 billion received. To substantiate the claim, the tale cited examples from past cases of Korean celebrities esteem comedian Lee Soo Geun and actress Kim Min Hee, who had to pay hundreds of thousands of received in penalty charges to their respective collaborative brands.

Talking about Kim Soo Hyun’s trace mark, he secured the 8th plight in the 2025 January Stamp Reputation Index, released by the Korea Company Reputation Analysis Institute. He trailed in the abet of Byeon Woo Seok, Son Heung Min, Lim Younger Woong, aespa, Cha Eun Woo, BTS and BLACKPINK. Particularly, Cha Eun Woo’s yearly endorsement price falls all the plot in which through the 700 million to 1 billion KRW differ, which can presumably be a rough estimate for Kim Soo Hyun’s price to boot, presumably at a identical or rather of lower stage.

Disclaimer: All portions talked about in the article are sourced from public platforms. In some cases, celebrities or their teams give their enter too, which we incorporate if offered by them. We rob all efforts to fragment that that you may imagine true numbers, nonetheless unless otherwise talked about they’re all approximates. We are originate to solutions and solutions on [email protected].