Will Kim Soo Hyun be sued after losing brand deal amid Kim Sae Ron controversy? Asian company cuts ties just 17 days after signing

The controversy surrounding Kim Soo Hyun continues to escalate, with extra producers cutting ties with the actor as a result of backlash over his alleged previous relationship with the behind actress Kim Sae Ron when she was once still a minor. The most modern firm to rob action is Cuckoo China, a main home appliance imprint, which announced on March 18, 2025, that it can perchance well be straight suspending all promotional activities that contains Kim Soo Hyun. The firm’s choice displays the rising rigidity on corporations related with the actor amid his ongoing private existence scandal.

In an legitimate assertion, Cuckoo China outlined its attach, emphasizing that it was once taking decisive steps to distance itself from Kim Soo Hyun. The logo confirmed that all advertising and marketing campaigns entertaining him could perchance well be halted with immediate originate. This involves casting off all promotional materials that contains his image all over legitimate web pages, social media platforms, and retail shops. Furthermore, the firm printed that a dedicated activity force has been fashioned to actively video display trends concerning the controversy and assess to any extent further measures that could perchance perchance should be taken in response.

The firm talked about, “We’re going to straight droop all promotional activities related to Kim Soo Hyun and replace all image materials that contains him on legitimate platforms. We’re going to cease all advertising and marketing plans entertaining him and create a definite activity force to continuously video display the development of the grief,” as quoted by Koreaboo.

Cuckoo is broadly identified for its excessive-quality household home equipment, critically its rice cookers, which gain won gigantic reputation in Asia. The logo’s association with Kim Soo Hyun was once a strategic transfer, capitalizing on his frequent charm as a Hallyu megastar. The actor was once appointed as Cuckoo’s imprint ambassador on March 1, 2025, in anticipation of China potentially lifting its lengthy-standing restrictions on Korean Wave. His endorsement extended previous China to consist of key markets such as Vietnam and Indonesia, marking a vital collaboration for both parties. However, interior appropriate 17 days of the announcement, the partnership has reach to an abrupt cease as a result of escalating controversy surrounding him.

The choice to gash ties with Kim Soo Hyun follows a broader style, as a few producers re-evaluate their association with the actor in gentle of the allegations and public backlash. The controversy erupted when previous claims resurfaced alleging that Kim Soo Hyun was once in a relationship with the behind Kim Sae Ron when she was once 16 years ragged and he was once 27.

Including to the rising uncertainty, reports gain surfaced suggesting that Cuckoo China is in the meanwhile reviewing attainable upright action against Kim Soo Hyun. Though no legitimate facts gain been disclosed concerning the nature of the lawsuit, the likelihood of contractual disputes coming up from the terminated partnership is being talked about. Given the vital investment producers invent in excessive-profile endorsements, corporations customarily gain upright recourse if an ambassador’s public image turns into detrimental to their reputation or exchange pursuits.

With the grief still evolving, the chubby extent of the penalties for Kim Soo Hyun stays unclear. However, it is evident that the controversy is having a tangible originate on his knowledgeable engagements, with his endorsement gives abruptly unraveling. As public discourse surrounding the problem continues, consideration will likely stay on whether or not further corporations will follow in Cuckoo’s footsteps, complicating the actor’s profession trajectory in the months to return.