Is Kim Soo Hyun’s GOLDMEDALIST on the brink of bankruptcy? Agency suspends cleaning staff amid Kim Sae Ron dating row

Kim Soo Hyun has realized himself in deep turmoil, entangled now not ideal within the controversy surrounding Kim Sae Ron’s minor relationship scandal however also facing a financial crunch. Amidst the continued backlash, brands win already severed their ties with the actor. Kim Soo Hyun even lost the ‘Perfect Paid Actor of South Korea’ impress now not too prolonged ago.

In conserving with industry insiders, his agency, GOLDMEDALIST, has confirmed that its finances are seriously low. The agency’s financial wretchedness has deteriorated so badly that the agency now not too prolonged ago suspended its contract with an external cleansing service, fueling rumors that the firm is preparing to collapse. Stories indicate that GOLDMEDALIST, once a thriving entity, is now struggling to cease afloat, and some fear it may perhaps likely also soon wither away if the wretchedness doesn’t toughen.

On March 31, 2025, Kim Soo Hyun made his first public appearance at a press conference—a 2nd that used to be now not ideal a protection technique against the rising controversy however also a desperate strive to salvage his agency from attainable financial damage. Commercial specialists think his appearance used to be a definite reflection of the urgency within GOLDMEDALIST, with many suggesting that if the relationship scandal drags on, the firm may perhaps likely be forced to shut down fully.

An M&A educated, accustomed to the financial troubles, commented, “GOLDMEDALIST aged to help a surplus of around 2 to three billion KRW (roughly USD 1.36 million to USD 2.04 million), however that’s no longer the case. Bigger than 20 of Kim Soo Hyun’s endorsement offers had been cancelled. Although some advertisers are refraining from imposing penalties, the combination of refunding prepaid model costs, cancelled events, and rising fastened charges win drained the firm’s funds.”

Although the agency has now not confirmed it publicly, rumors indicate that GOLDMEDALIST is actively seeking out of doors funding to live to assert the story. A financial industry provide revealed, “The firm reportedly necessary to actual about 6 billion KRW (roughly USD 4.08 million) sooner than the press conference. I’ve also heard that they’ve stopped the exercise of the outsourced cleansing service, which can likely also signal restructuring among the many workers.”

Basically based on the continued repair, Kim Soo Hyun has filed a lawsuit for damages amounting to 12 billion KRW (roughly USD 12.24 million) against Kim Sae Ron’s family, an unnamed relative, and the Garosero Study Institute YouTube channel.