When Life Gives You Tangerines’ popularity gets misused in China as IU-Park Bo Gum’s stills promoted illegally: Report

The hit Netflix sequence When Existence Presents You Tangerines, starring favorite actors Park Bo Gum and IU, has chanced on itself at the center of a rising controversy after a grocery store in Hebei Province, China, used to be reportedly caught the expend of the actors’ pictures without permission for industrial capabilities. The unauthorized expend of their likenesses has induced well-liked criticism and renewed issues over intellectual property rights violations moving Korean state.

The project came to gentle after Professor Seo Kyung Duk of Sungshin Ladies folk’s College bought reviews from concerned netizens. The reviews printed that a essential grocery store in China used to be the expend of stills from When Existence Presents You Tangerines for promotional shows in varied sections of the store. The photography of Park Bo Gum (as Yang Gwan Shik) and IU (as Oh Ae Soon) regarded alongside product slogans equivalent to “Candy cabbage!” and “Try Ae Soon’s pea rice!”

The usage of their pictures used to be refrained from any formal consent, raising extreme questions about copyright infringement and industrial exploitation.

Professor Seo, an indicate for intellectual property rights, directly voiced his disapproval, labeling the grocery store’s actions as an unlawful and unethical exploitation of the actors’ pictures. “Here is no longer totally a case of illegal streaming however moreover blatant industrial exploitation of the actors’ pictures without consent,” he acknowledged in a public assertion. Seo extra pointed out that this project is no longer uncommon to When Existence Presents You Tangerines.

He illustrious that Korean dramas, including world phenomena indulge in Squid Sport and The Glory, were within the same vogue misused in China to promote untrue goods, extra fueling issues over the illegal appropriation of Korean state for industrial contain.

While Netflix stays unavailable in China due to the authorities restrictions, Korean dramas proceed to float into freely by blueprint of unofficial and customarily illegal streaming channels. This phenomenon has exacerbated the project of unauthorized usage, as the state becomes broadly accessible to the public without upright licensing agreements. The Chinese grocery store’s blatant expend of the actors’ pictures is seen as merely one example of a indispensable higher direct moving the unauthorized commercialization of Korean cultural merchandise.

Professor Seo moreover raised issues relating to the role of Chinese authorities in allowing such violations to occur. Seo acknowledged, “If Chinese authorities are turning a blind scrutinize to this, they’re effectively condoning the illegal distribution of international state. Authorities-level motion is urgently wished to guard the rights of Korean creators and their intellectual property.”

For Korean creators and the leisure industry, affirming abet watch over over the distribution and industrial expend of their work is changing into an ever more hard job. As world audiences more and more utilize state by blueprint of unofficial ability, the need for stronger appropriate protections and enforcement mechanisms has in no blueprint been more urgent.