Kim Soo Hyun gets sued for 3 billion KRW by two advertisers amid Kim Sae Ron scandal; more brands reportedly to follow suit

Actor Kim Soo Hyun goes thru a rising appropriate and financial disaster following contemporary allegations linking him to an underage relationship scandal sharp the unhurried actress Kim Sae Ron. Because the controversy continues to dominate headlines, more than one brands that had beforehand partnered with Kim Soo Hyun are now transferring to cessation their contracts and ogle financial restitution.

In response to experiences from appropriate enterprise insiders on April 28, two corporations, identified as Company A and Company B, maintain formally filed complaints towards Kim Soo Hyun and his management company, GOLDMEDALIST. The corporations are annoying the return of the modeling funds they had paid, alongside with extra compensation for reputational damages.

The mixed amount being sought by these two corporations reportedly exceeds 3 billion KRW (approximately 2 million USD). This resolve, on the opposite hand, might well well handiest describe the tip of the iceberg, as more advertisers are reportedly getting prepared to take appropriate movement towards the actor and his company.

Sources point out that Company C, one other tag that had beforehand secured Kim Soo Hyun as their legit mannequin, is also taking into consideration appropriate proceedings. The corporate has accused the actor of breaching the belief outlined of their contract, claiming that the damaging publicity surrounding him has undermined their tag characterize. Company C is currently weighing whether to query a corpulent refund of the modeling funds or pursue extra penalties for breach of contract.

Leisure rules knowledgeable Park Sung Woo from Woori Regulation Firm supplied insight into the broader implications of the problem. As quoted by AllKpop, “It is known inside the enterprise that Kim Soo Hyun signed marketing contracts with about 15 brands, with every domestic contract reportedly valued at around 1 to 1.2 billion KRW,” Park talked about.

He also highlighted a key pattern within the selling enterprise: “Advertisers regularly strive to appreciate faraway from being the fundamental to publicly sue a mannequin. On the opposite hand, once news of a lawsuit emerges, it is miles probably that more advertisers will apply.” If extra corporations proceed with complaints, the cumulative damages might well well doubtlessly surpass 10 billion KRW (approximately 7.3 million USD), marking no doubt some of the largest endorsement-linked disputes sharp a Korean celeb in contemporary memory.

Kim Soo Hyun’s management company, GOLDMEDALIST, has now not yet publicly addressed the complaints or the doable for extra appropriate movement. On the opposite hand, enterprise watchers label that the company is below huge rigidity to web to the bottom of the disputes swiftly to mitigate extra hurt to each and each the actor’s profession and the company’s recognition.

The scandal is essentially frightful given Kim Soo Hyun’s beforehand spotless public characterize. Long notorious as a honest and cherished resolve each and each domestically and internationally, the actor had was no doubt some of the crucial sought-after endorsement fashions across industries, representing principal brands in kind, skills, meals, and more.

Now, as appropriate battles loom and his title stays embroiled in controversy, Kim Soo Hyun faces a extreme juncture in his profession. How the actor and GOLDMEDALIST answer within the upcoming weeks might well well resolve now not handiest the consequence of the complaints nonetheless also the future trajectory of his appearing profession within the enterprise. As of now, followers, advertisers, and the broader entertainment enterprise are staring at closely, expecting extra traits in what has swiftly was no doubt some of the crucial fundamental celeb controversies of the year.