‘Stop stealing’: BTS ARMY slams HYBE for using RM’s FESTA concept to promote SEVENTEEN ahead of June reunion

Because the years flip into months, months into weeks, and weeks into days, the anticipation surrounding BTS’s lengthy-awaited return continues to develop stronger. The end of their navy hiatus will not be any longer a far away dream—or no longer it is moral around the nook. From celebratory messages love “Congratulations BTS” to bright countdowns equivalent to D-30 and D-20, ARMYs eagerly look forward to the second their loved Bangtan Boys reunite.

After nearly about three years apart, the reunion begins this June. RM and V are put to be discharged on June 10 and 11, respectively, with Jimin and Jungkook already dwelling. SUGA will complete the most attention-grabbing chapter of enlistments by returning on June 21, 2025, formally reuniting all seven participants.

Nonetheless, amid this happy anticipation, a wave of frustration has swept thru the fandom. On Could per chance per chance simply 22, BTS ARMY took to social media after recognizing a spacious new slogan draped across HYBE’s Yongsan building. The message, promoting SEVENTEEN, reads: “SEVENTEEN WILL CHALLENGE ETERNITY.”

This new banner modified BTS’ lengthy-standing and iconic slogan, “BTS PRESENTS EVERYWHERE,” correct weeks earlier than the neighborhood’s homecoming and red month.

Outraged followers accused HYBE of insensitivity and even theft, claiming the new slogan borrows carefully from a theory that BTS, seriously RM, had mentioned for his or her tenth anniversary. ARMYs flooded platforms love Twitter and Instagram with criticism, expressing disappointment and anger.

One fan vented, “That is so disgusting, I achieve no longer care abt something else, however here HYBE labels stole Namjoon’s concept, HYBE.” Yet any other echoed, “It became Namjoon’s extraordinary concept to designate afbf on the HYBE building. Or no longer it is been performed on a building built by BTS’ success, on BTS’ non-public question.” A third demanded, “HYBE better rip off that SVT mark earlier than June starts.”

Questioning the firm’s decision, one more user requested, “So HYBE modified ‘BTS represents all around the put the distance’ with a slogan for a neighborhood that might per chance per chance no longer even be here without BTS opening the doors?” Adding to the chorus, an ARMY shared, “This better be long gone by June 1st love that is red month.”

So why is SEVENTEEN’s (SVT) slogan there in the first space?

The clarification lies in SEVENTEEN’s upcoming tenth anniversary, which falls on Could per chance per chance simply 26, 2025. As portion of their promotional campaign, the neighborhood has taken over the HYBE building’s facade with the new banner. SEVENTEEN followers, is called CARAT, defended the switch.

One CARAT commented, “Seventeen has repeatedly performed this after they unencumber a new album. Now that they are portion of HYBE, it correct occurs to preserve close space in that building. They are now not offending or disrespecting someone. BTS has repeatedly confirmed devour and recognize for assorted groups, so why this behavior?” Yet any other added, “Relax guys, or no longer it is their Anniversary coming—icy down.”

While tensions remain high between the fandom and HYBE, or no longer it is a ought to-ought to be aware that BTS and SEVENTEEN non-public lengthy shared mutual recognize. No topic the controversy, or no longer it is seemingly the artists themselves remain supportive of 1 one more unhurried the scenes.

However the ask stays—HYBE, are you listening?