Kim Soo Hyun expected to pay back 7.3 billion KRW as more brands lash out against Queen of Tears actor

Kim Soo Hyun is now on the center of a rising loyal storm. The actor is being sued for multi-billion won compensation by so a lot of manufacturers. Per a memoir by The Unusual Each day, the scandal tied to his alleged romantic historical past with the late actress Kim Sae Ron has had a ways-reaching penalties. It’s no longer real affecting his public characterize but additionally his monetary stability.

Producers that previously showcased him as an emblem of belief are now turning in opposition to him. They’re citing a violation of the “morality clauses” of their contracts. These clauses, total in endorsement deals, stipulate that celebrities must no longer have interaction in behavior that may presumably also distress a impress’s public perception. The resurfacing of his past reference to Kim Sae Ron has proven to be the tipping point.

Asset seizure filed

The principle blow got here from household appliance impress Cuckoo Electronics. Along with its affiliated entities, the emblem has filed a combined damages claim totaling 2.88 billion KRW. On June 13, it turned into reported that the corporate, alongside with its Malaysian subsidiary Cuckoo Homesys, had initiated loyal lawsuits to rob Kim Soo Hyun’s sources.

This marked a serious shift in tone from earlier months when Kim turned into utilizing excessive on the success of Queen of Tears. Followers and advertisers alike rallied tiresome his characterize. Nonetheless following public outcry, Cuckoo by surprise pulled adverts featuring him and launched the loyal filing.

Extra corporations apply suit

The fallout didn’t cease with Cuckoo. FromBIO is a effectively being supplement impress identified for its stem cell-based mostly hair loss treatments. It also joined the list of corporations pursuing loyal action. The corporate had appointed Kim as their face in October 2024, following the success of his drama.

Nonetheless, after the controversy erupted in March 2025, FromBIO responded rapid. It removed all adverts and launched a damages lawsuit amounting to three.96 billion KRW (roughly 2.89 million USD) on May well well additionally 16.

At this time after, elegance company Trendmaker, which runs the vegan cosmetic line DINTO, took similar action. Kim had signed with them in August 2023. Though the emblem at the delivery stood by him, they faced backlash from buyers who questioned their loyalty to a huge title whose characterize had turn out to be injurious.

Below rigidity, Trendmaker reversed course and filed a 500 million KRW (roughly 365,000 USD) lawsuit in opposition to each and each Kim and his agency, GOLDMEDALIST, on April 25.

Entire loyal exposure: 7.34 billion KRW and rising

As of now, Kim Soo Hyun and GOLDMEDALIST are going via confirmed claims totaling 7.34 billion KRW (about 5.36 million USD). Alternate insiders imagine this may presumably also handiest be the foundation, as more manufacturers reportedly weigh their alternate choices. With a total of 16 endorsement deals underneath his belt, Kim may presumably be at probability of extra litigation ought to other corporations apply the vogue.

Public rigidity

Social media platforms and online communities earn been flooded with calls for more manufacturers to rob loyal action. Many users pointed to Disney+, which starred Kim within the now-shelfed sequence Knock-Off. Netizens accelerate the streaming huge to explore damages as their popularity has been negatively affected.

To make matters worse, his loyal representatives confirmed that the skincare and clinical tool company Classys has already seized one of Kim Soo Hyun’s residences. Which ability monetary rigidity may presumably also already be affecting the extensive title on a personal stage.