ADOR urges usage of NewJeans NOT NJZ while referring team amid ongoing case over unilateral contract termination

The continuing battle between ADOR and NewJeans has taken one other turn. The agency formally requested that media retailers proceed the usage of the neighborhood’s legit identify, NewJeans, in explain of NJZ.

In an announcement released on February 10, ADOR addressed the most modern developments, emphasizing that the neighborhood’s ordinary contract with the agency remains legally trusty. The firm expressed wretchedness over the individuals’ resolution to characteristic below a identify that used to be not agreed upon, calling it a circulation that has triggered pointless confusion.

In accordance to AllKpop, “The individuals of NewJeans delight in announced plans to characteristic below a identify that used to be not agreed upon with ADOR, inflicting confusion amongst newshounds”, the commentary be taught. “The ordinary contract between the NewJeans individuals and ADOR is gathered legally trusty. Claims of contract termination are unilateral”.

ADOR reiterated its honest explain, declaring that they’ve taken honest motion to validate the present contract and are pursuing an injunction to uphold their role because the neighborhood’s administration. The agency furthermore entreated newshounds to discuss with the neighborhood by its legit identify, NewJeans, as per the legally binding contract. The agency further wired the importance of usual contracts in the leisure industry, urging media retailers to be definite staunch reporting. ADOR added that they are working diligently to definite up the confusion and proceed offering sizable music and content material to fans.

The controversy escalated when, on February 7, the individuals of NewJeans announced they would be adopting the identify NJZ. The neighborhood furthermore published plans to unlock a recent music below the identify NJZ on March 23 and take part in ComplexCon Hong Kong. All over a dwell broadcast, member Minji expressed her thoughts on the swap, asserting, “We can show our debut word as NJZ on March 23. I’m both angry and frightened”. Hyein added, “As NJZ, we’ll proceed to expose one thing recent, magnificent as we consistently delight in”.

The dispute between ADOR and NewJeans has been brewing for months. On December 3, 2024, ADOR filed a lawsuit with the Seoul Central District Court to substantiate the validity of their ordinary contract with NewJeans. The agency then escalated its honest motion on January 13, 2025, looking out for an injunction to pause the individuals from signing separate advertising and marketing affords with out ADOR’s involvement. The first hearing for this case is scheduled for March 7, and industry insiders are carefully looking at the wretchedness to ogle one of the best contrivance it unfolds.

As the honest lawsuits proceed, all eyes are on whether or not NewJeans will seemingly be ready to preserve their independence below the NJZ impress or if ADOR will efficiently disclose its administration rights. Till then, ADOR remains agency in its are awaiting that the media acknowledge NewJeans because the neighborhood’s legit identify.