K-beauty brand pulls Kim Soo Hyun ads amid Kim Sae Ron dating scandal; what will other endorsements do?

Kim Soo Hyun is for the time being underneath fire for allegedly being in a romantic relationship with Kim Sae Ron when he was once 27 and he or she was once faithful 15. Extra allegations fill his company GOLDMEDALIST going aid on their words and stressful the 700 million KWN DUI settlement amount aid from the actress. Amidst all these, the actor’s profession, including his advertisement provides, appears to be like to be underneath threat.

Several manufacturers luxuriate in reportedly declared their stance regarding the topic.

Vegan class tag Dinto’s decision has gone in opposition to the Queen of Tears actor, as reported by D Newsen on March 12. Its CEO, Ahn Ji Hye, who chosen actor Kim Soo Hyun as a tag ambassador on August 1, 2024, announced on her social media on March 11, “Within the intervening time, all deliberate schedules related to the model are on retain.”

Per her, the choice was once reached despite every thing their workers verified the facts and collectively mentioned the right course of motion.

Two a kind of manufacturers luxuriate in additionally educated of their future plans regarding the actor, as reported by Ok-Media News1. Per industry sources, Homeplus, a retailer that now not too prolonged within the past appointed Kim Soo Hyun as its model, opted to retain its partnership with the actor, adopting a wait-and-admire formula. A Homeplus e-book said, “Since there are now not any objectively confirmed facts yet, we’re going to peep the disaster and evaluate it in moderation.”

Relating to the Kim Sae Ron relationship allegations as “unverified,” they confirmed “there hasn’t been any swap” of their plans of working with him as of yet.

Outside apparel tag Eider additionally supposed to uphold its contract with Kim Soo Hyun. An Eider e-book commented, “There are now not any closing choices yet, so we make now not luxuriate in anything additional to be in contact.” Although they determined to continue with their scheduled activities with the actor for the time being, they’re going to make a call on their future collectively per how issues fare for the actor because the controversy advances.