BTS’ V’s portrait rights misused by Chuncheon city; BIGHIT MUSIC demands immediate removal from market promotions

BTS member V is over over again on the center of an image rights dispute, this time appealing the native authorities of Chuncheon. The metropolis was as soon as reported to compose 1 billion obtained tourism revitalization accomplishing—without the consent of V or his agency, BigHit Tune. As section of the accomplishing, officials outmoded a characterize of V taken in Chuncheon and planned to design a “V Describe Zone” and varied attractions in maintaining alongside with his likeness.

BigHit Tune rapid took action, formally asking for the putting off of V’s image from the accomplishing. In step with M News, this ask came after a metropolis press start that followed a social media put up by Chuncheon Mayor Yuk Dong Han. The put up featured a cheerful characterize of the mayor sitting in the a similar quandary where V had previously been seen at some level of his most contemporary military coaching days. The put up, which highlighted BTS V’s focus on with, garnered over 1,700 reactions and leveraged his presence as a key promotional asset for the Chuncheon Folk Flea Market.

Metropolis decent shares to native Korean newspaper Segye Ilbo, “We requested the native authorities to delete the characterize because we outmoded an artist’s portrait without the approval of the agency.”

A metropolis decent clarified, “The agency did circuitously put a request to for V’s photos to be deleted. We launched the assertion proactively to cease any ability controversy.” They added, “It appears to be like the agency was as soon as more enraged in regards to the creation of characterize zones that comprises V in want to the photos themselves. Many native governments had been the utilization of areas visited by BTS participants for tourism promotion, which has resulted in frequent copyright disputes.

BigHit Tune has previously taken action against the unauthorized industrial exhaust of BTS participants’ photos. The agency has previously been a hit in anxious the demolition of the BTS Bus Discontinue in Jumunjin, which is hooked up to the neighborhood’s 2017 album You By no formula Stroll On my own, and the putting off of a BTS Describe Zone in Samcheok Si, Gangwon Attain. The continuing wrestle between native governments and Astronomical Hit Tune over image rights was as soon as extra highlighted in July 2021 when Samcheok Si restored sculptures outmoded in the Maengbang Sea trip filming of BTS’ Butter album.