Did ILLIT mock NewJeans and Hanni’s ‘ignore’ controversy? Fans slam agency over latest clip about ‘meeting enemies in hallways’

NewJeans (once more and once more is called NJZ) is currently caught within the middle of an ongoing wrestle with their feeble company, ADOR, after terminating their contract. With tensions already running excessive, their fandom, Bunnies, has expressed rising effort and frustration over the team’s unsure future. Amid all this, BELIFT LAB, the company within the succor of rookie woman team ILLIT, has now been pulled into the ADOR-NewJeans controversy.

BELIFT LAB is going thru backlash after NewJeans followers accused it of circuitously mocking NewJeans in latest promotional speak. The controversy revolves spherical a sport-themed video in which ILLIT members had been tasked with escaping from a tiger while collecting clues. In one scene, member Minju is seen walking into a hallway the place she encounters the “tiger.” A caption appears to be like on the show, reading: “They bid you frequently meet your enemy within the corporate hallways.”

This moment sparked fast reactions from followers who felt the scene became a reference to an alleged incident though-provoking NewJeans. In accordance with rumors, HYBE (the father or mother company of every teams’ labels) had instructed ILLIT members to ignore NewJeans’ Hanni when they crossed paths within the corporate constructing. One fan shared, “Girls are now no longer safe in that company,” straight away relating to HYBE and expressing effort for the protection and well-being of the NewJeans members – Haerin, Minji, Hyein, Danielle, and Hanni.

The timing of this video has easiest added gasoline to the fire. For months, tensions were excessive between NewJeans and ILLIT because the two teams are seen as divulge rivals underneath the HYBE umbrella. The effort escalated when followers of NewJeans accused HYBE and its subsidiaries, in conjunction with BELIFT LAB, of sidelining NewJeans and promoting ILLIT more.

In line with the backlash, BELIFT LAB issued a observation denying any malicious and false incident, claiming that the rep sport became entirely fictional and meant for entertainment easiest. Then once more, their response has carried out little to smooth followers who deem the speak became an indirect jab at NewJeans and their ongoing struggles with the label. Whether or now no longer intentional or now no longer, the drama surrounding this promotional speak has deepened the rising divide between NewJeans (NJZ) and ILLIT. Then once more, NewJeans has now no longer shared one thing else or replied relating to the topic