Here’s why BLACKPINK’s Jennie greeting fans as Rubies stirred up controversy with Kwon Eunbi’s fans

BLACKPINK’s Jennie lately faced backlash for addressing her fans as Rubies. On September 19, by her contemporary online page, the K-pop idol shared a temporary audio message announcing, “Hi Rubies, It’s Jennie. Build tuned and stare you soon. Adore you, bye.” While her fans were enraged to listen to from their most well-liked K-pop famous particular person after a whereas, her greeting stirred up moderately a controversy among netizens.

Jennie’s audio message before everything created moderately the buzz as many concept it to be the announcement of her contemporary fandom name Rubies, sooner than her extremely-anticipated fleshy-length solo album free up. Nonetheless, the BLACKPINK rapper and her company OA soon started facing a backlash. Netizens speedy identified that her contemporary fandom name is precisely the identical as Kwon Eunbi’s fanbase RUBI.

In the K-pop industry, the usage of the identical fandom names is seen as a main taboo, since it’s concept to be the identification of the entire fan neighborhood of an artist or crew. Therefore, she used to be criticized for this ‘careless’ behavior.

Nonetheless, her company ODD ATELIER soon clarified that she merely venerable Rubies to address the fans in her contemporary online page update and it wasn’t venerable officially. OA extra emphasised that Rubies will not be the authentic fandom name for her solo occupation.

Whatever the clarification, she is restful facing backlash from netizens, who ‘called her out’ for not handling it effectively, noting that the preparation of her online page alongside with the fan greeting used to be a pre-planned effort.

They’ve additionally criticized OA for ‘lack of effort’ when it involves analyze into other K-pop artists’ fandom names, citing that they finest got here up with an announcement after it ended in confusion.

Nonetheless, her fans include since advance to Jennie’s defense announcing that both names are restful diversified by a letter.

Meanwhile, the BLACKPINK member is making moving for a truly powerful moment in her solo occupation. Recently, she signed with Columbia Records, an esteemed designate by Sony Tune Leisure. Following that, she launched her own online page and started a mysterious countdown that ended at 8 AM KST on September 19.

With all this big preparation, her first solo album is anticipated to be a surefire hit. Previously, she has obtained the trademark rights of the name Jennie Ruby Jane, hinting on the usage of it for her solo music releases.