HYBE CEO apologizes for malicious content about K-pop idols in leaked document; Denies suspicions of reverse viral marketing

HYBE now not too long within the past got embroiled in an argument after an inside of doc, which used to be first introduced on the parliamentary audit, got leaked on social media. The tune industry file had malicious vow directed toward Sufficient-pop groups from a diffusion of companies. The HYBE CEO has issued an official apology referring to the same and also promised to reach out to the a diffusion of firms.

On October 29, HYBE’s CEO Lee Jae Sang launched a formal apology on the company’s online page. He started off with, “Regarding our monitoring doc that used to be highlighted all over the Nationwide Assembly’s Culture, Sports actions, and Tourism Committee audit on October 24, I deeply mutter regret to the artists, industry stakeholders, and fans.”

He additional added that the doc used to be created to earn info about public reactions to pretty a pair of tune developments and points and even supposing it used to be most productive meant to be shared with a restricted selection of leaders, he acknowledged that the vow used to be substandard.

“The doc contained captivating and explicit expressions directed at Sufficient-pop artists, incorporated private opinions and evaluations of the author, and used to be preserved in written make. Because the representative of the corporate, I acknowledge your complete errors and rob beefy accountability,” Lee Jae Sang said.

Within the following paragraph, he talked referring to the rumors speculating that HYBE faded the working out to strive reverse viral marketing. The CEO firmly denied the suspicions, announcing that he feels distressed as it precipitated misunderstandings and damage “to innocent artists and people.”

Persevering with with his apology, Lee Jae Sang additional said that the company is actively reaching out to a diffusion of firms whose artists have suffered damage as a result of the vow within the leaked doc.

“Furthermore, I am also sincerely extending an official apology to your complete artists of HYBE Song Community who were subjected to criticism as a result of the corporate,” he added.

“I acknowledge the ignorance among the many management who got the doc and, as CEO, I in truth have at once halted the introduction of such monitoring paperwork.” Within the long apology letter, he shared how he takes steps to prevent such actions in due direction, promising to toughen inside of controls and make a wholesome environment.