HYBE identifies corporation behind LE SSERAFIM and ILLIT’s 280 million KRW smear campaign; fans point to SM Ent

Trendy HYBE girl groups, LE SSERAFIM and ILLIT, had been maligned online by several YouTube channels and a 280 million KRW lawsuit was filed against them by HYBE, Belift Lab and Offer Song in August 2024. In accordance to Seoul Wire, a South Korean media outlet, the entertainment impress has identified no doubt one of many folk accountable for the smear advertising and marketing campaign. As per essentially the most in vogue updates, HYBE has submitted a matter for correction of the birthday party indication.

HYBE’s most in vogue transfer concerning the case was disclosed by the Seoul Western District Court on February 20. The company uncovered the actual person’s id by plan of the proof discovery course of in a U.S. District Court. It was the cease end result of HYBE’s September 9 question to the court to permit Google LLC to habits discovery to be used in in a foreign country neutral correct court cases beneath Allotment 1782 of the Federal Code against the channel. Alternatively, here is most enthralling the initiating point, as the identified defendant is good no doubt one of several folk implicated in the case.

Previously, at some stage in the August civil lawsuit case’s media protection, seven YouTube channels had been chanced on to be all for the obtain maligning of LE SSERAFIM and ILLIT. The names of the channels in put a matter to are Aesthetic Rabbit Jjang, EnterPick, Of us Box, Da Region, NewJeansFam, Region Tan and Wangjam Region. The defamatory videos falsely accused ILLIT, a Okay-pop community beneath Belift Lab, of plagiarizing a form of artists’ stammer material, and additionally spread misinformation concerning the dearth of skills of the contributors of LE SSERAFIM, who are beneath Offer Song.

The identified defendant has been written as ‘corporation’, and followers had been speculating them to be an ingredient of a big corporate company respect SM Entertainment. The premise of the speculation is the July 2024 reports by TenAsia and a form of media stores concerning SM Entertainment having employed an outdoors firm to govern public concept at some stage in its administration battle with HYBE again in 2023. The battle between the two big talent administration companies arose when HYBE tried to construct SM and modified into its largest shareholder. The reports accused SM of hiring a public relations company, Astrafe, to allegedly spread biased files that appreciated the company while being detrimental to HYBE.