Kim Soo Hyun had secret contract with winter apparel brand? French company terminates deal amid flak: Reports

Kim Soo Hyun’s occupation is facing a predominant downfall as he finds himself entangled in more than one controversies. Following allegations regarding his relationship with Kim Sae Ron, he has lost a lot of endorsements, collectively with high-profile contracts with PRADA, Dinto, and Cuckoo China. Additionally, he became as soon as edited out of G-Dragon’s Engaging Day level to and has lost his title because the absolute top-paid actor. The controversy stems from claims that their relationship started when Kim Sae Ron became as soon as quiet a minor, main to celebrated backlash.

As per The Qoo, Kim Soo Hyun has now lost his contract with the French sports clothing stamp Eider, which makes a speciality of mountaineering and ice mountaineering gear. The actor became as soon as the face of the Eider stamp. Within the starting put, it became as soon as said that the company is placing ahead its selling commitments with the actor. On the other hand, as soon because the dating scandal surfaced, Eider severed ties with him. The emblem became as soon as the fundamental to design shut decisive action, deleting all promotional deny that comprises Kim Soo Hyun from their Instagram and YouTube accounts.

Furthermore, a billboard that comprises him in Myeongdong, Seoul, became as soon as rapidly replaced with a feminine model, IVEs Jang Wongyoung, internal a day or two.

In accordance with The Qoo, Eider doesn’t believe a spokesperson in China, and all of its selling and promotional presents related to Kim Soo Hyun believe already been withdrawn from the Korean market. Additionally, the company’s appropriate team is reportedly in the technique of terminating the contract.

Kim Soo Hyun now finds himself in a precarious field, entangled in allegations which believe greatly impacted his expert standing. His company, GOLDMEDALIST, has spoke back by initiating appropriate action, though the particulars of the lawsuit live undisclosed. Because the controversy continues to unfold, industry consultants and fans alike are left questioning whether he’ll be ready to recover from this occupation-threatening setback.

GOLDMEDALIST, Kim Soo Hyun’s company, has confirmed that he and the slack Kim Sae Ron believe been in a relationship from the summer of 2019 to the autumn of 2020 after she had reached maturity. This assertion refutes allegations that their relationship started when she became as soon as quiet a minor. The company moreover addressed speculation that Kim Soo Hyun became as soon as unfairly linked to her passing. Kim Sae Ron tragically passed away on the age of 24 on February 16, 2025, coincidentally Kim Soo Hyun’s birthday.