Lee Seung Gi SUES investment platform for violating portrait rights; know what happened

Famed South Korean singer and actor Lee Seung Gi has officially taken correct action against a net funding online net page that allegedly former his image with out permission in a unfounded marketing campaign. The circulate comes after the platform’s promotion that comprises Lee started circulating online, falsely suggesting his endorsement of the provider and elevating public misfortune over misleading commercial tactics.

On April 15, Lee Seung Gi’s agency, BPM Entertainment, launched a detailed and forceful assertion confirming that the well-known particular person’s portrait rights had been violated. The agency expressed deep misfortune over the unauthorized employ of Lee’s face in ads that appeared to demonstrate him as a tag ambassador for the unnamed platform. The platform’s campaign reportedly relied on his trusted public image to entice customers into registering, in particular by device of a referral gadget designed to mission legitimacy and reliability.

In accordance with the agency, the company did now not strive to spy Lee Seung Gi’s consent, and the promotional discipline material become deliberately crafted to provide customers the affect that the artist had “individually instructed” the provider. This, BPM mentioned, amounted to a severe breach of his correct rights, to boot as a blatant strive to lie to the final public by exploiting the credibility Lee has built all the device by device of his occupation.

As quoted by Kbizoom, “We’re fervent to accomplish it determined that Lee Seung Gi has absolutely no connection to the company difficult. We flee the final public to advise caution concerning any funding solicitations that exploit his likeness with out authorization,” BPM Entertainment mentioned firmly.

The agency went on to account for that it has already issued a proper correct leer to the operators of the platform and has begun pursuing every civil and prison costs against those guilty. These correct steps, in line with BPM, are supposed to accomplish sure that the americans within the abet of the unauthorized campaign are held guilty for his or her actions and to forestall any extra misuse of Lee’s image. “Our agency will now not put out of your mind any illegal acts nice looking the unauthorized employ of our artist’s image. We will proceed to rob solid correct action, with out leniency, to guard Lee Seung Gi’s portrait rights and forestall extra grief to the final public,” the assertion be taught.

Within the meantime, Lee Seung Gi, known for his easy and respectable public image, has long been considered as a honest resolve by the Korean public. Over the years, he has built a worthwhile multi-faceted occupation across tv, song, film, and diversity shows and is mostly associated with sincerity, professionalism, and integrity. This popularity has made him a lovely face for respectable brands and campaigns, which makes the unsuitable affiliation with the funding platform grand extra antagonistic.