NewJeans’ 2nd debut anniversary event canceled for unauthorized IP use by Gwangju Dong Gu office

ADOR, the agency within the aid of NewJeans, announced the cancellation of a birthday cafe event organized by Gwangju Dong-gu Location of labor. The event, supposed to enjoy fun NewJeans’ 2nd debut anniversary and enhance local tourism, was halted due to concerns over unauthorized exercise of the neighborhood’s intellectual property.

NewJeans’ anniversary event in Gwangju canceled over unauthorized exercise of IP

On July 20, ADOR, the agency representing NewJeans, issued a convey referring to the cancellation of a “birthday cafe” event organized by the Gwangju Dong Gu Location of labor. The event, supposed to enjoy fun NewJeans’ 2nd debut anniversary and stimulate local tourism, was without warning called off due to concerns over intellectual property (IP) infringement.

ADOR clarified that the final public institution had utilized NewJeans’ IP without appropriate authorization for promotional capabilities. The agency expressed anxiety that the utilization of the neighborhood’s branding, including their albums, posters, and completely different merchandise, would possibly maybe lead to unauthorized commercial activities and doable profit for unrelated businesses. This unauthorized exercise of NewJeans’ likeness raised factors about intellectual property rights and prompted ADOR to attract stop circulate.

The Gwangju Dong Gu Location of labor had planned to host the event from July 19 to July 22, that incorporates a fluctuate of NewJeans-themed objects. Nonetheless, following the agency’s intervention, the event was formally canceled on July 18 to terminate any appropriate complications and offer protection to the neighborhood’s intellectual property.

Extra well-known choices about NewJeans’ newest activities

NewJeans, the 5-member Okay-pop girl neighborhood identified for his or her nostalgic Nineties and 2000s sound, has been scripting history with their newest activities. Fashioned by ADOR, the neighborhood contains Minji, Hanni, Danielle, Haerin, and Hyein. Following their successful debut with Attention in July 2022 and the commercial success of their first single album, OMG, NewJeans has persisted to captivate audiences with their tune.

In March 2024, NewJeans announced a series of new releases, starting up with How Candy and its B-aspect note Bubble Gum on Can also merely 24. This was followed by Supernatural and Correct Now, launched on June 21. These singles marked their debut into the Japanese market, culminating in their fan meeting, Bunnies Camp 2024, held at Tokyo Dome on June 26–27. The neighborhood additionally plans to open a brand new album within the latter half of 2024.