Was Kim Soo Hyun replaced in major project for luxury name? New announcement raises eyebrows

Kim Soo Hyun’s involvement in a controversial dating case with Kim Sae Ron, when she became a minor, has remained in the headlines for months. At some level of this time, loads of allegations possess surfaced against the actor, leading plenty of the brands he endorsed to prick ties with him proper now. Among these became luxury vogue dwelling Prada, which terminated its contract with Kim Soo Hyun on March 14, 2025, upright months after appointing him as their ambassador in December 2024.

Even Kim Soo Hyun’s Disney+ series Knock Off has hit a serious roadblock. Could well his ties with the lush ticket possess quandary him on a course where everything is now being stripped away?

Prada’s dedication has stirred speculation on-line, with many suggesting the timing hints at a deeper connection to Kim Soo Hyun’s ongoing scandal. The controversy has revived discussions across the so-called “Prada Curse”—an adverse belief suggesting that loads of Asian celebrities who was Prada ambassadors soon glean themselves embroiled in controversies or occupation setbacks.

On April 17, 2025, merely a month after Kim Soo Hyun’s removal, Prada announced its fresh ticket ambassador. The identity of the contemporary face sparked instant buzz — Gawon (Lee Gawon) from the rookie Good sufficient-pop community MEOVV. Gawon had already made an impact at Milan Trend Week in February 2025, producing main consideration at Prada’s Tumble/Winter 2025 display. Along with her inserting visuals, comely air of mystery, and confident runway debut, the 19-twelve months-outdated Korean-American idol became widely praised for her proportions and charisma.

Asian stars allegedly tormented by this “curse” consist of Zheng Shuang, Kris Wu, Li Yifeng, Irene (Crimson Velvet), Kai Ko, Chanyeol (EXO), and Cai Xukun.

Now, followers and netizens alike are looking out at closely. Whereas some dismay for Gawon’s future, others hope that her early life, clean image, and rising famous particular person energy would possibly possibly possibly presumably lastly spoil the pattern and herald a brand fresh, drama-free generation for Prada ambassadors.

For those extraordinary, Gawon is a worn YG Entertainment trainee, model, and now a member of MEOVV under The BLACK LABEL. At upright 19 years outdated, the Korean-American artist has fleet emerged as a promising fresh face in every Good sufficient-pop and vogue.

Speaking of Kim Soo Hyun, he’s now embroiled in one other controversy, this time over allegations of failing to pay the significant perfect costs. The ongoing case seeks 12.0 billion KRW (roughly 8.forty eight million USD) in damages and has already attracted main public consideration.