PT Kalbe Nutritionals, through its Morinaga Platinum brand, orchestrated the "Dunia Generasi Platinum Event: Door of Future – Advance Intelligence Lab" at The Dome, Senayan Park (SPARK) in Jakarta. This significant event, timed to coincide with Indonesia’s National Children’s Day on July 23rd, aimed to galvanize parents into actively nurturing their children’s growth through a synergistic approach encompassing optimal nutrition, crucial stimulation, and ample opportunities for exploration, thereby preparing them to be the future leaders of Indonesia.
The initiative underscores Morinaga’s commitment to fostering a generation equipped not just with knowledge, but with the resilience, creativity, and courage to navigate an ever-evolving world. The event’s theme, "Love Children, Protect Children, and Build the Future," resonated deeply with the national sentiment and served as a powerful call to action for parents and guardians across the archipelago.
A Vision for Tomorrow: Beyond Nutrition
Daniel Christianto, Chief Marketing Officer of Kalbe Nutritionals, articulated the core philosophy driving Morinaga’s efforts. "We believe the future is not a coincidence," he stated during the event held on Friday, July 24, 2026. "The future is determined by the choices we make from the moment a child is born, today, and every day thereafter. This includes nutritional choices, educational pathways, and the opportunities we provide for exploration."
Morinaga’s "Beyond Nutrition" ethos extends beyond merely providing high-quality nutritional products. It emphasizes the creation of an environment that supports a child’s comprehensive development, fostering their innate curiosity, encouraging them to dream big, and empowering them to pursue their aspirations. The "Door of Future – Advance Intelligence Lab" was conceived as a tangible manifestation of this philosophy, a space where every child’s journey of self-discovery and potential realization could be celebrated.
The event conveyed a profound message to parents: "Children aren’t meant to be perfect. They’re meant to be children." This sentiment highlights the importance of allowing children the freedom to be themselves, to learn through play, and to develop at their own pace, supported by their families. Christianto elaborated, "We believe Indonesia’s future leaders are shaped by parental attention, opportunities for exploration, family support, and a solid foundation of proper nutrition. Your Choice, Their Future."
Creating Spaces for Exploration and Growth
Kenty Novita Pratiwi, Senior Brand Manager at Morinaga, emphasized that National Children’s Day should serve as more than a mere annual commemoration. She advocated for tangible actions that translate the spirit of the day into reality, specifically by creating more avenues for children to explore their interests and talents. "We earnestly wish to invite fathers and mothers to see that the messages of Children’s Day are not confined to the realm of fiction, like the movies we watch together, or viral videos shared millions of times," Pratiwi stated. "Instead, we want to imbue these messages with ongoing meaning by providing abundant spaces for our children to explore."
The "Dunia Generasi Platinum Event: Door of Future – Advance Intelligence Lab" offered a vibrant array of interactive activities designed to ignite creativity, foster inquisitiveness, and build self-confidence in young attendees. These activities were meticulously curated to provide engaging learning experiences that resonated with children of various ages and developmental stages.
Laying the Foundation for Indonesia Emas 2045
Gregorius Daru Smaragiri, Brand Group Manager at Morinaga, connected the initiative to a broader national vision. He highlighted the event as a crucial component of Morinaga’s long-term commitment to supporting the realization of Indonesia’s Golden Vision 2045 (Indonesia Emas 2045). "The preparation of a superior generation cannot commence later or tomorrow; it must begin now," Daru asserted. "We aim to encourage the public to collectively optimize children’s potential through the best stimulation, so they have the opportunity to achieve their future according to their true selves."
Daru explained that the "Door of Future – Advance Intelligence Lab" marks the inception of a nationwide campaign by Morinaga. Following its three-day run in Jakarta, the event is slated to tour various regions across Indonesia, extending its reach and impact. Morinaga aims to bring this campaign to approximately 25 cities by the end of 2026, ensuring that a wider spectrum of families can access education on the critical roles of nutrition, stimulation, and exploration in a child’s holistic development.
Engaging the Next Generation of Parents
The "Dunia Generasi Platinum Event: Door of Future – Advance Intelligence Lab" garnered significant positive feedback, particularly from Gen Z and millennial mothers attending with their children. The interactive installations, which seamlessly integrated technology with educational games and activities focused on motor and cognitive development, were praised for providing an enjoyable learning experience and opening up new avenues for exploration.
Nadia, a 30-year-old mother of three-year-old Kayra, expressed her admiration for the event’s innovative use of technology as a learning medium. She noted that the activities not only entertained but also helped her daughter begin to envision future career paths and aspirations. "I think it’s really great," Nadia shared. "We can try out the available technologies, and children can also see what they might want to be in the future, like a doctor or another profession." Nadia emphasized her parental philosophy of allowing her child the freedom to discover her own interests, coupled with consistent guidance. "I’ll let her choose. We’ll follow what she likes more."
Alicia Chanzia, 27, mother to Claire, aged one, found the event to be a source of inspiration for parents, underscoring the importance of supporting a child’s development from an early age. Attending an event of this nature for the first time, she was particularly impressed by its contemporary approach. "The concept is truly modern and supports children’s future aspirations for growth and development," Acha remarked. "As parents, we must actively support whatever choices our children make, from their food, activities, to their learning opportunities."
Acha also highlighted the critical importance of safeguarding children’s mental well-being in today’s challenging environment. She believes parents should provide children with the freedom to develop without undue pressure, while still offering essential guidance and support. "Children’s mental health is actually very significant, and it’s a major concern," she stated. "Especially now, when even a small mistake can feel like it will have a negative impact on the child."
Event Details and Broader Impact
The "Dunia Generasi Platinum Event: Door of Future – Advance Intelligence Lab" was held from July 25th to 26th, 2026, at The Dome, Senayan Park, Jakarta. This family-friendly event was designed to be an interactive experience, inspiring parents to prepare a resilient future generation through modern stimulation spaces and access to parenting education.
Over its two-day duration, the event featured various engaging experiences for families. These included the Advanced Intelligence Lab with interactive games to explore different aspects of child intelligence, family stimulation and education sessions, child potential assessments, special musical performances, stage games, and other family-oriented entertainment.
Morinaga’s overarching goal with this campaign is to raise parental awareness that building a child’s future begins with small, consistent daily decisions. By providing the right nutritional support, fostering a positive environment, and offering ample opportunities for exploration, Morinaga aims to empower Indonesian children to grow into healthy, confident, creative individuals who are well-prepared to face the challenges of tomorrow. The initiative is a testament to the brand’s dedication to nurturing the next generation of Indonesian leaders, aligning with national aspirations for progress and prosperity. The sustained effort across multiple cities signifies a deep-rooted commitment to fostering a culture of proactive parenting and holistic child development throughout the nation.
